“This above all, to thine own self be true.”
Dear Ms. Nooyi,
Dear Ms. Nooyi,
Among corporate leaders today, I believe you are among only a handful that have had the courage to stand up to both shareholders and Wall Street. Rather than bow to quarterly results pressures you have orchestrated a corporate strategy that embraces a long-term vision for your company. One that will no doubt help Pepsi become a more responsible corporate citizen as it re-balances its products and portfolio to have a greater focus on health. Rather than push for short-term profits, you have taken the harder road and the one less travelled. For this I have a great deal of respect for you and it is in large part the reason I am sending this open letter to you.
I believe integrity, honour and doing the right things are important to you, and that these are values you hold more dearly than those of simply pursuing and delivering bottom-line results, at all costs. Under your stewardship, PepsiCo’s corporate philosophy seems to be more than words on your website: “we believe acting ethically and responsibly is not only the right thing to do, but also the right thing to do for our business.”
PepsiCo recently became the main sponsor of the Indian Premier League (IPL), reportedly signing a Rupees 396.8 crore deal for a five year sponsorship of the IPL (source: Wikipedia). The IPL and its owners, the Board of Control for Cricket in India (BCCI) are currently engulfed in a massive illegal betting and match fixing scandal that has tainted this tournament, the sport and distressed its loyal fan base. Worse than the unfolding scandal has been the spineless response to the crisis from its governing body, the BCCI. The President has refused to resign unconditionally, even though his son-in-law (CEO of one of the main IPL teams) has been directly implicated. The farce that is currently being orchestrated is not only shameful but blatantly unethical. And it is now clear that there will be no “real” attempt made by the BCCI to get to the bottom of the scandal or cleanse this great sport. Instead, they seem to believe that by trying to pull the wool over our eyes they will be able to keep their purse strings intact and continue to fill their coffers. This without any consideration for the reputation of the sport they are charged with stewarding or any shred of respect for the fans that fill those coffers.
This is why I am reaching out to you, to implore you to do the right thing and disassociate your company and this great brand and sever all ties with Indian cricket. PepsiCo should terminate its IPL sponsorship immediately and unconditionally; until such time as there is has been an unbiased, fully transparent and ethically conducted investigation into the improprieties and an effort made to rid the sport of this cancer. Show us that PepsiCo is willing to stand by its stated corporate values, ethics, and integrity and do the socially responsible thing in India. Show us that even when the financial stakes are high for the company that you will follow your own guiding principle that states: “Speak with truth and candor: We tell the whole story, not just what's convenient to our individual goals.”
Like most Indians, cricket has been a religion for me also. Ever since I could walk I have adored the game, revered its players and most of all admired the gentlemanly values that the game embodies. Today, I ask you to help me save this game from the powerful few who have hijacked it and turned it into a corrupt racket. To save it from those who believe they can run it like a personal fiefdom with scant regard for the sport or for the one billion people who cherish it.
You have the power to send a message to the BCCI and IPL in the only way that will matter to them. Today, I ask you to help us take the first step in giving cricket back to the people of India and the world.
NOTE: Here is the text of the response I got from PepsiCo. Sadly, it feels like standard form letter. However, I am still hopeful we will see some action by their senior management.
Dear Mr. Vaish,
Thank you for taking the time to contact us at PepsiCo. Your letter to Ms. Nooyi was shared with me for response.
We appreciate the time you took to share your sincere feelings regarding this topic and for the constructive spirit in which they were offered.
Please know that I've shared your concerns with our senior management team to be sure that they fully understand your position.
Consumer Relations Associate Supervisor