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Showing posts with label BCCI. Show all posts
Showing posts with label BCCI. Show all posts

Wednesday, June 19, 2013

Open Letter to Indra Nooyi, Chairman and CEO of PepsiCo

“This above all, to thine own self be true.”
William Shakespeare

Dear Ms. Nooyi,

Among corporate leaders today, I believe you are among only a handful that have had the courage to stand up to both shareholders and Wall Street. Rather than bow to quarterly results pressures you have orchestrated a corporate strategy that embraces a long-term vision for your company. One that will no doubt help Pepsi become a more responsible corporate citizen as it re-balances its products and portfolio to have a greater focus on health. Rather than push for short-term profits, you have taken the harder road and the one less travelled. For this I have a great deal of respect for you and it is in large part the reason I am sending this open letter to you.

I believe integrity, honour and doing the right things are important to you, and that these are values you hold more dearly than those of simply pursuing and delivering bottom-line results, at all costs. Under your stewardship, PepsiCo’s corporate philosophy seems to be more than words on your website: “we believe acting ethically and responsibly is not only the right thing to do, but also the right thing to do for our business.” 

PepsiCo recently became the main sponsor of the Indian Premier League (IPL), reportedly signing a Rupees 396.8 crore deal for a five year sponsorship of the IPL (source: Wikipedia). The IPL and its owners, the Board of Control for Cricket in India (BCCI) are currently engulfed in a massive illegal betting and match fixing scandal that has tainted this tournament, the sport and distressed its loyal fan base. Worse than the unfolding scandal has been the spineless response to the crisis from its governing body, the BCCI. The President has refused to resign unconditionally, even though his son-in-law (CEO of one of the main IPL teams) has been directly implicated. The farce that is currently being orchestrated is not only shameful but blatantly unethical. And it is now clear that there will be no “real” attempt made by the BCCI to get to the bottom of the scandal or cleanse this great sport. Instead, they seem to believe that by trying to pull the wool over our eyes they will be able to keep their purse strings intact and continue to fill their coffers. This without any consideration for the reputation of the sport they are charged with stewarding or any shred of respect for the fans that fill those coffers.

This is why I am reaching out to you, to implore you to do the right thing and disassociate your company and this great brand and sever all ties with Indian cricket. PepsiCo should terminate its IPL sponsorship immediately and unconditionally; until such time as there is has been an unbiased, fully transparent and ethically conducted investigation into the improprieties and an effort made to rid the sport of this cancer. Show us that PepsiCo is willing to stand by its stated corporate values, ethics, and integrity and do the socially responsible thing in India. Show us that even when the financial stakes are high for the company that you will follow your own guiding principle that states: “Speak with truth and candor: We tell the whole story, not just what's convenient to our individual goals.” 

Like most Indians, cricket has been a religion for me also. Ever since I could walk I have adored the game, revered its players and most of all admired the gentlemanly values that the game embodies. Today, I ask you to help me save this game from the powerful few who have hijacked it and turned it into a corrupt racket. To save it from those who believe they can run it like a personal fiefdom with scant regard for the sport or for the one billion people who cherish it.

You have the power to send a message to the BCCI and IPL in the only way that will matter to them. Today, I ask you to help us take the first step in giving cricket back to the people of India and the world.

Sincerely,
Mr. Vaish 

NOTE: Here is the text of the response I got from PepsiCo. Sadly, it feels like standard form letter. However, I am still hopeful we will see some action by their senior management.

Dear Mr. Vaish,

Thank you for taking the time to contact us at PepsiCo. Your letter to Ms. Nooyi was shared with me for response.

We appreciate the time you took to share your sincere feelings regarding this topic and for the constructive spirit in which they were offered.

Please know that I've shared your concerns with our senior management team to be sure that they fully understand your position.

Sincerely,
Consumer Relations Associate Supervisor 
  

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Wednesday, May 29, 2013

Can cricket save India?

“The price of greatness is responsibility. 
Winston Churchill

Cricket is still considered a gentleman’s game. It is one of the oldest and largest global sports still steeped in tradition and old fashioned sporting values; derived from its 16th century origins in Southern England (source: Wikipedia). Ironically, cricket’s dominance and governing power structure have also mirrored the shifting balance of global economic power from the West to the East. Today, India’s Board of Control for Cricket in India (BCCI) is the most powerful cricket governing body in the world based on its financial clout. It is single-handedly able to make the rules about how and where the game is played.  Much like India vies to become a Superpower on the world stage, the BCCI in many ways already has become one. However, with great power comes great responsibility and this is a lesson that like India, the BCCI have yet to learn.

The BBCI is currently embroiled in a massive image tarnishing illegal betting scandal that involves spot and match fixing where players were paid to underperform to produce outcomes in Indian Premier League (IPL) matches. That there is illegal gambling in cricket is not a surprise to anyone, but the extent and sheer audacity of this latest scandal is greater and farther reaching than any we have witnessed in the past. International and Indian cricket players have been caught, fined and banned in the past, but beyond that absolutely nothing has been done to cleanse the sport of this plague. In fact, since the last time there was evidence of illegal activities, instead of becoming more transparent and creating a zero-tolerance policy for ridding the sport of this cancer, it feels like the BCCI closed ranks, brought more politicians onto their board and created a smaller circle of elite Indians to protect their nexus and corruption. Thus far the fans have been content to look the other way as long as they were entertained and a few heads rolled, every time there was a scandal. This time it feels very different and the public outrage seems to be growing.

The IPL betting scandal not only involves top Indian players but also movie stars, bookies, the underworld, business and cricketing officials, and politicians; Bollywood could not have come up with a richer cast of characters or more intriguing storyline. To fully understand the far reaching ramifications of this current scandal, let’s start with the fact that the current head of the BCCI is a businessman named N. Srinivasan who also happens to be the owner one of the most successful teams in the Indian Premier League (IPL) - Chennai Super Kings. That alone should have been sufficient ground to disqualify him from holding the posts he does as President of BCCI and the Tamil Nadu Cricket Association, anywhere else in the world. But this type of cronyism is nothing new in India. That fact aside, one of the revelations from the still unfolding scandal is that Mr. Srinivasan’s son-in-law, Gurunath Meiyappan, (supposedly CEO of the Chennai Super Kings franchise) has been implicated in the illegal betting, by one of the prime accused. Naturally, this makes Mr. Srinivasan’s position untenable and one would expect him to immediately tender his resignation. It would not only be the honourable thing to do as head of the tainted sport, but also necessary because of the clear impropriety involved in any BCCI investigation into the matter, as it involves his family member. Instead of resigning, Mr. Srinivasan has chosen to go on the offensive. He says he did nothing wrong, and has even suggested that it is the media who is responsible for sullying his reputation and integrity. So drunk on power and deluded is Mr. Srinivasan that he has the tenacity to claim that he can proceed in an unbiased manner. So he has personally appointed a panel (consisting also of two BCCI board members) to investigate the matter and bring all the culprits to justice. It is a sad testament to what those in power have reduced honour and responsibility to in India. 

Cricket is a religion in India. We hold cricketers in higher esteem than movie stars and Gods. So while the stakes are high with this scandal at home, because the BCCI is a $200 million business, it now has global tentacles and an image that goes well beyond domestic cricket. So I believe that the way we handle this latest scandal will have far reaching consequences that will define how India is seen and respected on the world stage. This time we cannot hide from or pretend that it will be swept under the rug like every other political scandal that the world could not care less about. Not only are the eyes of the cricketing world fixed on this scandal, but given the vast sums of money and global commercial interests, it will be the cynosure of all eyes. The BCCI also mirrors all that is wrong with India; the business-political nexus with two of its board members being a senior member from each of the main political parties. Even one of the most controversial and vociferous future prime ministerial candidates, Narendra Modi (Gujarat’s Chief Minister) who happens to head the Gujarat Cricket Association has stayed uncharacteristically silent on the issue thus far. So far the BCCI board has also shown no signs of developing a spine and calling for Mr. Srinivasan’s removal. Nor have any senior well-respected cricketers, who are on BCCI’s payroll.

The future of India hangs in the balance because we have a real chance to show the world that we can be taken seriously by stepping up to the plate and cleaning up cricket. We should introduce transparency, fairness and rules that apply to all, just like on the cricket field. We can break both the underworld and business nexus with politics that is also prevalent in guiding every aspect of decision-making in commerce and public policy in India, today. And we can show the world that there are still gentlemen left in Indian cricket; who have honour, integrity and the courage to stand up and do the right thing for the good of the sport, its adoring fans and an entire nation and world that reveres cricket. India can lead and set the example, and the moral standard, for the world to follow; the way a Superpower should. Or we can once again all look the other way, as an investigation drags on for years and finally exonerates all those involved and we remain a banana republic where anyone can be bought for a price. I hope we choose wisely.

UPDATE: Read my Open Letter to PepsiCo CEO, Indra Nooyi


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